Basics for Babies®

Basics for Babies® was created in 1994 when 93.7 JR Country recognized a chronic shortage of baby products at Lower Mainland Food Banks. With the help of our partners, Basics for Babies® has raised over $2 million and hundreds of thousands of pounds of diapers, baby food, formula, pabulum, and other items! Helping Basics for Babies® has become a large part of 93.7 JR Country listeners lives as we all make our communities stronger.

Unfortunately, the need for baby necessities is greater than ever. With the current economic situation, more and more Food Bank recipients in the Lower Mainland are children. Basics for Babies® needs to continue to meet the challenge to supply Food Banks with necessary supplies to help this ever-growing population. We feel children should have the best possible start to life so that we can minimize other problems later. JR Country has partnered with Food Banks BC to ensure that all babies in the Lower Mainland get the nutrition they need.

The most unique and, we think, impressive thing about Basics for Babies is not that the charity feeds and diapers babies in need (although there are no other programs like it in BC).  The most unique and impressive thing about Basics for Babies is that all administrative and operational costs are covered by 93.7 JR Country and the Pattison Media.  More than 99% of the donations, cash and product, go to the babies, because, after all, it’s for the babies!

From the bottom of our hearts, Thank you for your donation.